Naked. That’s all everyone seems to be talking about concerning the imminent launch of D&G Fragrance Anthology. With a much-anticipated release for September of this year, D&G Fragrance Anthology is making a big splash already and parent company Dolce & Gabbana seems to be enjoying all the attention.
D&G Fragrance Anthology is made up of 5 perfumes, each represented by a single sheath of celebrity skin. In the ad campaign, fashion photographer Mario Testino highlights (ahem, Photoshops) the buffed and bronzed bodies of Naomi Campbell, Tyson Ballou, Noah Mills, Eva Herzigova, Fernando Fernandez and Claudia Schiffer.
Maybe it’s the mention of naked celebrities that has everyone so interested in D&G Fragrance Anthology–as if the ad campaign is going to be the best part of this new perfume line. But in my mind, there’s no doubt that D&G Fragrance Anthology might be onto an interesting concept. Yea, that’s right, something more than just naked ads.
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The driving concept of D&G Fragrance Anthology is tarot cards. In case you were wondering about the random sequence of numbers: each perfume represents a tarot card.
The Dominico Dolce and Stefano Gabbana created these perfumes as images to be aspired to. (Then again, what perfume isn’t?) The tarot card concept makes these perfumes like a divine connection to some wonderful destiny. It’s like picking your choice of D&G perfume to follow in the footsteps of your favorite naked celebrity.
Tyson Ballou is Le Bateleur, a magician or juggler, a creative energetic type filled with action, determination and confidence. The juice, suited to Le Bateleur’s characteristics, is a vibrant mix of cedar and vetiver. Naomi Campbell stands as the L’Imperatrice, the empress, naturally. Powerful beauty and sexuality are captured with a youthful floral-fruity juice.
Then for some reason, Noah Mills fills in for L’Amoureaux, the lovers, while the pair Eva Herzigova and Fernando Fernandes act as the La Roue de la Fortune, the wheel of fortune. D&G Fragrance Anthology’s L’Amoureaux denotes matters of the heart—passion, romance, pleasure. The juice is said to be an iris scent filled with herbal notes of juniper, pink pepper and cardamom. La Roue de la Fortune is intended to illustrate a drastic change of fortune, a life-changing moment. Suitably, the juice is a heady mix of earthy jasmine, tuberose, gardenia, and smoky patchouli.
And last but not least, the fair Claudia Schiffer represents La Lune, the moon. Cool dreams, imagination and romanticism are said to be characteristic of La Lune, and the juice sounds like a silky white floral with white musk.
Come September, perfumistas the world over will be able to test-drive these new high-end perfumes. That’s when, we’ll be able to see just how well D&G Fragrance Anthology extends from concept to juice. We wait eagerly, Dominico and Stefano!