Giorgio Armani Idole d’Armani

Idole d’Armani, an ode to femininity. The Giorgio Armani website aptly describes it as “an irresistible combination of grace, beauty and independent spirit… a tribute to this ideal and to women everywhere.” Idole is Armani’s attempt to create another mass-market fragrance that centers on a woman’s sensuality.

armani idole

Perfumer Bruno Jovanovic, also the nose behind Onde Extase (2008), designed this fragrance. The notes are: top, “dazzling bitter orange, juicy pear, ginger and davana“; middle, “audacious rose loukoum and mythical jasmine blended boldly with saffron absolute, creating a honey-coloured subtle spicy note; and the base,  “luminous and sensual, unexpected styrax, patchouli and vetiver.” The bottle design is rather minimalist: art deco inspired with a wave of fine lines decorate the outline of the crystal round bottle.

Idole is a balance between the old and the new. Calling it a classic is quite tempting but not rightly so. Once the fruity-floral component unfolds, emphasis on the public’s penchant for modern fragrances is immediately recognized. These qualities make mainstream fragrances distinct and well, ubiquitous. The contrast of notes evokes a fresh fruity approach at the beginning then develops into a warm and elegant base of musky woods.   The sweetness is not obtrusive. In fact, the pairing of jasmine and saffron sits well with the pear notes.

Idole reminds me of Dolce&Gabbana’s The One. Both are beautiful fragrances to begin with – well-balanced, versatile, lovely – but there something seems to be lacking. Armani could’ve added more character in it so that it won’t end up smelling like other scents.  As for sillage and longevity, Idole delivers.

More of Giorgio Armani’s fragrances at discount perfume retailer,


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