The 2010 FiFi Awards: The Finalists

May 1, 2010

The 2010 FiFi Awards finalists are narrowed down to five for each category. Consumer voting shall commence on April 28. As we await the winners, let’s explore once again the candidates for this year’s Oscars of the perfumery.

Starting with the men’s luxe fragrances, the finalists are: Calvin Klein CK Free, D&G Fragrance Anthology, Givenchy Play, Diesel Only The Brave, Shiseido Zen for Men and Tom Ford Grey Vetiver. Certainly, these fragrances deserve recognition as they have captured the attention of many: the creativity that produced the fragrance and likewise, the marketing virtuoso behind each campaign.

D&G Fragrance Anthology

How can you not forget the gorgeous men and women in their nakedness wearing nothing but D&G?  The D&G Fragrance Anthology ranges from sheer lightness to juicy gourmand, from feminine to masculine to shared – take your pick!

Tom Ford Grey Vetiver

A masterful take on vetiver married with salty notes, citrus essence, sunny and woody accords. Tom Ford Grey Vetiver is unabashedly masculine. The combination of amber-y woods and the cigar smoke-like aroma is addictive. Comparable to Guerlain’s Vetiver but Tom Ford is sharper and less herbal.

Calvin Klein CK Free

Airy, light, young and free: these are Calvin Klein’s inimitable trademark. CK Free opens up with crisp notes of berries, jackfruit and star anise followed by a concoction of tobacco, suede, coffee and buchu in the middle. The base caps it off with a union of oak, patchouli, cedar and ironwood. This fragrance is pleasant  with a comfortable, powdery trail.

Diesel Only The Brave

The fist-shaped, smokey-grey colored  flacon represents rugged masculinity. The playful blend of oriental and woody accords embellished with lemony aromas and sensual amber permeate a warm and versatile scent. It’s light, semi-tarty and a fabulous summer scent.

Shiseido Zen for Men

Spice, woods plus a concoction of  exotic fruits represent energy and the colors of life. The plush essences of sparkling fruits and spicy accords explode into a delightful mix of minimalistic aroma that soothes. Velvety in the beginning then tapers off into a nice blend of floral and leathery notes.

Check out the 2010 FiFi blog for more details.


Holiday Perfume Gift Guide Part I

December 10, 2009

Ah, holidays. Aside from giving gifts this season, isn’t it wonderful to receive gifts, as well? What’s more wonderful is receiving the gifts we have our eyes or noses on!  Now, Christmas is also that time of the year when we allow ourselves to some guiltless indulgence. We spend more than the usual especially on luxury items. If you’re one of the perfume-loving public, designer and niche fragrances definitely top the list.

Here are some of the top gift-able fragrances:

Dolce&Gabbana Light Blue

Dolce&Gabbana’s classic scent, Light Blue evokes the crystal blue waters of the Mediterranean during summer. The refreshing ensemble of sparkling fruits and florals always and without fail impress both the wearer and the observer. Light Blue is neither a passing fancy nor one of those fragrances to be stashed sway once the hype has mellowed down. Suffice to say, it’s mainstream gone classic. Launched in 2001, this dazzling fragrance is still very popular today.

Ed Hardy Woman

Christian Audigier’s Ed Hardy fragrance portfolio is a tattoo art showcase from the godfather of tattoo, Ed Hardy. Each fragrance brings forth a rush of exciting fruity floral accords that spells fun, fun, fun! Ed Hardy Woman is strawberries galore. It’s sweet but not candy-sweet. This is a great summer fragrance and likewise a great gift this holiday season.

Prada L’eau Ambree

This perfume is Prada’s softest (by far) version of the amber. Soothing, calming and sensual in an elegant way. Prada L’eau Ambree is remarkably well-blended. The custardy-vanilla scent mixes well with the not too oriental ambery-notes. The mingling of the accords complements each other producing a refined amber fragrance.

Giorgio Armani Onde Extase, Mystere and Vertige

The Armani Onde Collection is a tribute to the exotic scents of the East. Each fragrance takes us to an adventure of luxurious aromas and pure essential oils expertly blended to produce an olfactive experience that defines the mystical charm of the east. Onde Mystere is an oriental-spicy fragrance, an ode to the Middle East; Onde Extase sparkling, light and unassuming, inspired by the art of geisha in Japan; Onde Vertige is floriental, the scent mirrors the eroticism of the Kama Sutra.

You can check out more of these holiday perfume gifts at discount perfume online retailer,

Dolce&Gabbana Rose The One

November 4, 2009

Rose The One is Dolce & Gabbana‘s modern take on the classic flower of romance, rose. This fragrance is a flanker of the The One (2006) and its more recent predecessor L’eau The One (2008).  Bright, powdery and lacking depth – generic, I believe is more apropos. The composition is almost linear  and the rose is not as intense. The fragrance notes focus on the citrusy element that projects a fresh and zesty base. The notes are black currant, grapefruit, mandarin orange, lily of the valley, rose, lychee, peony, lily, ambrette, sandalwood, musk and vanilla.

rose the one

While Rose The One is a pleasant fragrance on the overall, it’s not something that piques the interest. It’s somehow reminiscent of Yves Saint Laurent’s Baby Doll and Parisienne as both fragrances center on rose accords, as well. Like the original The One, this version doesn’t do well on the longevity department. It quickly diffuses and barely present after a few hours.

The ad is definitely more beautiful and elegant than the actual perfume. There seemed to be a disconnect between the fragrance and the campaign, or shall I say, D&G and P&G Prestige put more hours perfecting the campaign over the fragrance. What a shame.

Here is Rose The One’s ad campaign featuring Scarlett Johansson.

Dolce & Gabbana Pour Homme

July 20, 2009

dolce and gabbana pour hommeGreat citrus opening with a smooth finish of tobacco – a scent that’s unmistakably masculine. Dolce & Gabbana Pour Homme is a true classic fragrance. It’s sweet toasty-tobacco at the top then evolves into a spicy-powdery dry down at the base. Some may find it slightly overpowering at first. Notice how it trails off into a wonderful, distinguished and sensual scent. This perfume is an absolute attraction. Longevity and sillage is simply superb.

This fragrance is one of the earlier releases from the Dolce & Gabbana perfume collection.  Labelled as a “common fragrance” as the scent is easily recognized from the crowd. However, there’s a distinct level of quality that permeates; it conjures up a more expensive appeal. The top notes is predominantly fruity:  bergamot, tangerine, orange and lemons; the middle brings forth a combination of freshness and intensity: lavender, cardamom and pepper; the base includes cedar, Tonka bean, sandalwood and musk.

Despite its ubiquity, long-time Dolce & Gabbana perfume enthusiasts couldn’t help but favor its highly crafted accords, sillage and extraordinary longevity. One review from said,” The opening is a bit sharp and is both fresh and elegant, and it sets the stage for further excellence in this fragrance. The floral and spicy middle notes are of quality construction and possibly lacking a bit in masculinity. Smoothly blended but, as in the opening, with a bit of bite that keeps it interesting… The sharpness gives the zing—the sparkle to Dolce and Gabbana PH’s excellently balanced accords… Dolce and Gabbana has very good accords, good sillage, and excellent longevity…it is an excellent fragrance, and it deserves to be as popular as it is.

Dolce & Gabbana Pour Homme is a “couldn’t go wrong perfume”. You can wear it in the office, evening affairs, warm or cool days. It’s very versatile and people around you will love it.  It’s timeless and truly captivating.

Dolce & Gabbana Classics

June 10, 2009

Dolce & Gabbana, the leading Milanese atelier, has made another mark on the perfume industry with the pending release of 5 perfumes under their newest perfume line D&G Fragrance Anthology. Under the main Dolce & Gabbana name, there’s already a wonderfully riotous melee of top perfumes all vying for the top spot.

Current top-sellers include The One and The One for Men cologne. The One, a powerful modem-oriental represented by Gisele Bundchen, is just as glowing and silky as its model. The One for Men is a warming spiced scent that packs a hint of sweetness.

Coming in close second for the top Dolce & Gabbana perfume of all times is the pairing of Light Blue and Light Blue Pour Homme, a fresh citrus-floral and a light citrus-herbal, respectively.

In 1999, Dolce & Gabbana added their first fragrances to their youthful, streetwear-friendly D&G line. Both D&G Feminine, a sheer white floral with a kick, and D&G Masculine, a green citrus and spice cologne, were warmly received.

In September 2009, Dolce & Gabbana will release their newest D&G perfume. Do I detect a 10-year perfume anniversary of sorts for D&G? Whether that’s the case or not, given Dolce & Gabbana’s stellar track record with perfumes, the newest 5 perfumes are bound to be hits.

D&G Fragrance Anthology

June 5, 2009

Naked. That’s all everyone seems to be talking about concerning the imminent launch of D&G Fragrance Anthology. With a much-anticipated release for September of this year, D&G Fragrance Anthology is making a big splash already and parent company Dolce & Gabbana seems to be enjoying all the attention.

Dolce and GabbanaD&G Fragrance Anthology is made up of 5 perfumes, each represented by a single sheath of celebrity skin. In the ad campaign, fashion photographer Mario Testino highlights (ahem, Photoshops) the buffed and bronzed bodies of Naomi Campbell, Tyson Ballou, Noah Mills, Eva Herzigova, Fernando Fernandez and Claudia Schiffer.

Maybe it’s the mention of naked celebrities that has everyone so interested in D&G Fragrance Anthology–as if the ad campaign is going to be the best part of this new perfume line. But in my mind, there’s no doubt that D&G Fragrance Anthology might be onto an interesting concept. Yea, that’s right, something more than just naked ads.

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The driving concept of D&G Fragrance Anthology is tarot cards. In case you were wondering about the random sequence of numbers: each perfume represents a tarot card.

The Dominico Dolce and Stefano Gabbana created these perfumes as images to be aspired to. (Then again, what perfume isn’t?) The tarot card concept makes these perfumes like a divine connection to some wonderful destiny. It’s like picking your choice of D&G perfume to follow in the footsteps of your favorite naked celebrity.

Tyson Ballou is Le Bateleur, a magician or juggler, a creative energetic type filled with action, determination and confidence. The juice, suited to Le Bateleur’s characteristics,  is a vibrant mix of cedar and vetiver. Naomi Campbell stands as the L’Imperatrice, the empress, naturally. Powerful beauty and sexuality are captured with a youthful floral-fruity juice.

Then for some reason, Noah Mills fills in for L’Amoureaux, the lovers, while the pair Eva Herzigova and Fernando Fernandes act as the La Roue de la Fortune, the wheel of fortune. D&G Fragrance Anthology’s L’Amoureaux denotes matters of the heart—passion, romance, pleasure. The juice is said to be an iris scent filled with herbal notes of juniper, pink pepper and cardamom. La Roue de la Fortune is intended to illustrate a drastic change of fortune, a life-changing moment. Suitably, the juice is a heady mix of earthy jasmine, tuberose, gardenia, and smoky patchouli.

And last but not least, the fair Claudia Schiffer represents La Lune, the moon. Cool dreams, imagination and romanticism are said to be characteristic of La Lune, and the juice sounds like a silky white floral with white musk.

Come September, perfumistas the world over will be able to test-drive these new high-end perfumes. That’s when, we’ll be able to see just how well D&G Fragrance Anthology extends from concept to juice. We wait eagerly, Dominico and Stefano!

The One perfume by Dolce & Gabbana

April 3, 2009

The One PerfumeThe One perfume epitomizes the fragrance that bespeaks the modern woman’s character – glamorous, passionate and daring. The fragrance embraces the essence of classicism and allure with its warm and sensual notes. Created with an oriental floral base, the top notes boast a lush ambiance sparkling with sun-kissed oranges and succulent peaches and lychees. The heart notes melt into a feast of florals that features jasmine, lily of the valley, white lily sprinkled with hints of fruity plum. The base lingers with nuances of warm vanilla and ambery-muck notes.

The One is inimitably feminine to the scent palate. A whiff of this lovely fragrance evokes images of an exceptional woman who is refreshingly vibrant, young and tempting. One perfumista commented, “Awesome!Amazingly tart and sexy! There is something mysterious in the way it smells, a specific mix of sweet,sour,floral,fruit and something like mint. The design of the bottle is simple but in the good way.” A husband has these thoughts about The One,”I love D&C The One [EDP] on my Wife… wrapped in it and she comes around to spread sensual sparks of a very balanced fruity / floral aroma of breath-taking substance for me to feel her presence …as a distinctive “One”. Sheer & subtle fragrance keeps her fold under a warm and romantic gown to deliberately attract me to feel my “GOLDEN” beauty deeply!” Another perfume fan gives The One plus points, “I’m very pleasantly surprised with this perfume, as I didn’t expect something so elegant being produced these days. The top and middle notes are flowers with honey, intertwined with something I couldn’t name as I’m not so good in tracing the notes. It reminds me of my childhood – that specific note. It’s very soft but highly sophisticated. It would suit a woman of any age and for various occasions, but mostly something special like for instance going to the theatre or concert, or special dinner. You can’t be dressed down for this one, it exudes exclusivity and original style.”

The One is packaged in a simple golden sun-colored yet opulent-looking bottle. It’s tagged as an everyday scent; sillage dissipates into faint hints of delicate floral-muck undertones.

The One was launched in 2006 and is available in 1.6 oz and 2.5 oz eau de parfum spray.