Giorgio Armani Acqua di Gioia: Modern-day Acqua di Gio?

March 27, 2010

How can you not forget the mid-90s?

It was a flagship year for most fragrances. It was the era when marketing campaigns define a perfume’s success. It was also the year when fragrances were flankerized – the most flankered fragrance is Calvin Klein’s CK One and other fragrances in their portfolio. However, not all brands jumped in the flanker bandwagon. Or maybe they’ve deferred the launch to a much later year.

One interesting fragrance is Giorgio Armani Acqua di Gio. To cut the story short, this floral-fruity pseudo-aquatic scent hit the perfumery by storm. It’s described as a fragrance reminiscent of the lazy afternoons spent in the Mediterranean. The combination of fruits, flowers and woods was well-executed.

Acqua di Gio comes in a his and her fragrance but it was never reinvented since its release. It was only this year that Giorgio Armani resurrected the scent and it’s not even called a summer or spring version. It’s a different take on the original altogether. Acqua di Gioia, a new fragrance for women, will grace the perfumery this June.

The composition mimics the original with the inclusion of mint leaves and brown sugar accords. According to, “it’s an addictive aquatic wood, touched by the caress of sunny flower petals.” Other notes in this fragrance are: limone primo fiore, aquatic green accord, pink pepper, jasmine sambac, peony, cedar and labdanum.

Giorgio Armani Acqua di Gioia will be available in 30ml, 50ml and 100ml eau de toilette.


Holiday Perfume Gift Guide Part I

December 10, 2009

Ah, holidays. Aside from giving gifts this season, isn’t it wonderful to receive gifts, as well? What’s more wonderful is receiving the gifts we have our eyes or noses on!  Now, Christmas is also that time of the year when we allow ourselves to some guiltless indulgence. We spend more than the usual especially on luxury items. If you’re one of the perfume-loving public, designer and niche fragrances definitely top the list.

Here are some of the top gift-able fragrances:

Dolce&Gabbana Light Blue

Dolce&Gabbana’s classic scent, Light Blue evokes the crystal blue waters of the Mediterranean during summer. The refreshing ensemble of sparkling fruits and florals always and without fail impress both the wearer and the observer. Light Blue is neither a passing fancy nor one of those fragrances to be stashed sway once the hype has mellowed down. Suffice to say, it’s mainstream gone classic. Launched in 2001, this dazzling fragrance is still very popular today.

Ed Hardy Woman

Christian Audigier’s Ed Hardy fragrance portfolio is a tattoo art showcase from the godfather of tattoo, Ed Hardy. Each fragrance brings forth a rush of exciting fruity floral accords that spells fun, fun, fun! Ed Hardy Woman is strawberries galore. It’s sweet but not candy-sweet. This is a great summer fragrance and likewise a great gift this holiday season.

Prada L’eau Ambree

This perfume is Prada’s softest (by far) version of the amber. Soothing, calming and sensual in an elegant way. Prada L’eau Ambree is remarkably well-blended. The custardy-vanilla scent mixes well with the not too oriental ambery-notes. The mingling of the accords complements each other producing a refined amber fragrance.

Giorgio Armani Onde Extase, Mystere and Vertige

The Armani Onde Collection is a tribute to the exotic scents of the East. Each fragrance takes us to an adventure of luxurious aromas and pure essential oils expertly blended to produce an olfactive experience that defines the mystical charm of the east. Onde Mystere is an oriental-spicy fragrance, an ode to the Middle East; Onde Extase sparkling, light and unassuming, inspired by the art of geisha in Japan; Onde Vertige is floriental, the scent mirrors the eroticism of the Kama Sutra.

You can check out more of these holiday perfume gifts at discount perfume online retailer,

Giorgio Armani Idole d’Armani

November 13, 2009

Idole d’Armani, an ode to femininity. The Giorgio Armani website aptly describes it as “an irresistible combination of grace, beauty and independent spirit… a tribute to this ideal and to women everywhere.” Idole is Armani’s attempt to create another mass-market fragrance that centers on a woman’s sensuality.

armani idole

Perfumer Bruno Jovanovic, also the nose behind Onde Extase (2008), designed this fragrance. The notes are: top, “dazzling bitter orange, juicy pear, ginger and davana“; middle, “audacious rose loukoum and mythical jasmine blended boldly with saffron absolute, creating a honey-coloured subtle spicy note; and the base,  “luminous and sensual, unexpected styrax, patchouli and vetiver.” The bottle design is rather minimalist: art deco inspired with a wave of fine lines decorate the outline of the crystal round bottle.

Idole is a balance between the old and the new. Calling it a classic is quite tempting but not rightly so. Once the fruity-floral component unfolds, emphasis on the public’s penchant for modern fragrances is immediately recognized. These qualities make mainstream fragrances distinct and well, ubiquitous. The contrast of notes evokes a fresh fruity approach at the beginning then develops into a warm and elegant base of musky woods.   The sweetness is not obtrusive. In fact, the pairing of jasmine and saffron sits well with the pear notes.

Idole reminds me of Dolce&Gabbana’s The One. Both are beautiful fragrances to begin with – well-balanced, versatile, lovely – but there something seems to be lacking. Armani could’ve added more character in it so that it won’t end up smelling like other scents.  As for sillage and longevity, Idole delivers.

More of Giorgio Armani’s fragrances at discount perfume retailer,


Onde Mystere by Giorgio Armani

September 16, 2009

onde mystereThe scent of the east, exotic with a tinge of spicy-sweetness that clings so deep. The heavy aroma lingers and at some point, the nose gets hooked on the luxurious aroma of the essential oils. The Armani Onde collection is a grand display of eastern fragrances. It’s composed of three elegant scents that defines each region in the east.

Onde Mystere, an inspiration of the Middle East, is an oriental spicy fragrance. The traditional musky ambiance of amber, incense and Moroccan rose bring out its enigmatic appeal. The mystical charm is embellished with vanilla and spices to amplify the warmth that dissipates in the dry down.

The decant is work of art as it is sculpted with ripples of violet waves all throughout. A metallic black stopper caps the enchanting juice inside. There’s also a red colored tassel dangling at the neck of the bottle.

Onde Mystere is a romantic perfume. With its oriental-spicy composition, the impression conveyed is sheer elegance. It is daring at first because anyone who catches the scent will say that it’s a tad overwhelming. The scent really rises up to the occasion especially on warm days that’s why it is best to wear Mystere at night and cooler months.

Armani Onde Collection also include Onde Xtase and Onde Vertige. Check out these fragrances at discount perfumes online.