The 2010 FiFi Awards: The Finalists

May 1, 2010

The 2010 FiFi Awards finalists are narrowed down to five for each category. Consumer voting shall commence on April 28. As we await the winners, let’s explore once again the candidates for this year’s Oscars of the perfumery.

Starting with the men’s luxe fragrances, the finalists are: Calvin Klein CK Free, D&G Fragrance Anthology, Givenchy Play, Diesel Only The Brave, Shiseido Zen for Men and Tom Ford Grey Vetiver. Certainly, these fragrances deserve recognition as they have captured the attention of many: the creativity that produced the fragrance and likewise, the marketing virtuoso behind each campaign.

D&G Fragrance Anthology

How can you not forget the gorgeous men and women in their nakedness wearing nothing but D&G?  The D&G Fragrance Anthology ranges from sheer lightness to juicy gourmand, from feminine to masculine to shared – take your pick!

Tom Ford Grey Vetiver

A masterful take on vetiver married with salty notes, citrus essence, sunny and woody accords. Tom Ford Grey Vetiver is unabashedly masculine. The combination of amber-y woods and the cigar smoke-like aroma is addictive. Comparable to Guerlain’s Vetiver but Tom Ford is sharper and less herbal.

Calvin Klein CK Free

Airy, light, young and free: these are Calvin Klein’s inimitable trademark. CK Free opens up with crisp notes of berries, jackfruit and star anise followed by a concoction of tobacco, suede, coffee and buchu in the middle. The base caps it off with a union of oak, patchouli, cedar and ironwood. This fragrance is pleasant  with a comfortable, powdery trail.


Diesel Only The Brave

The fist-shaped, smokey-grey colored  flacon represents rugged masculinity. The playful blend of oriental and woody accords embellished with lemony aromas and sensual amber permeate a warm and versatile scent. It’s light, semi-tarty and a fabulous summer scent.

Shiseido Zen for Men

Spice, woods plus a concoction of  exotic fruits represent energy and the colors of life. The plush essences of sparkling fruits and spicy accords explode into a delightful mix of minimalistic aroma that soothes. Velvety in the beginning then tapers off into a nice blend of floral and leathery notes.

Check out the 2010 FiFi blog for more details.


Tom Ford Grey Vetiver

October 4, 2009

Vetiver is widely used in the perfumery for its fixative properties. The United States, Europe and Japan are said to be the main consumers of this precious root. But what makes vetiver so special? Tom Ford knows.

American fashion designer Tom Ford presents his latest  masculine fragrance bearing the name of the essential fragrance ingredient, vetiver  –  Grey Vetiver. As expected, vetiver is the primary note together with orange flower, grapefruit, aromatic sage, orris, nutmeg, pimiento, amber woods and oak moss.

tom ford grey evtiver

Grey Vetiver is a modern interpretation of the classic masculine vetiver. It starts out with fresh citrus then transitions to a somewhat toasty-spicy essence (perhaps, the sage and nutmeg). The dry down is warm and cozy as the vetiver mingles with the ambery woods. Although this fragrance is not exactly groundbreaking, it’s well-blended and is a nice vetiver-based scent.

The frosted bottle is a replica of the earlier Tom Ford fragrances, ribbed flacon with the designer’s name imprinted  on the thin metal sheet. Grey Vetiver comes in 50 ml eau de parfum.

If you’re a fan of vetiver, you might as well get a bottle and compare it with your other vetiver-based perfumes.