The 2010 FiFi Awards: The Finalists

May 1, 2010

The 2010 FiFi Awards finalists are narrowed down to five for each category. Consumer voting shall commence on April 28. As we await the winners, let’s explore once again the candidates for this year’s Oscars of the perfumery.

Starting with the men’s luxe fragrances, the finalists are: Calvin Klein CK Free, D&G Fragrance Anthology, Givenchy Play, Diesel Only The Brave, Shiseido Zen for Men and Tom Ford Grey Vetiver. Certainly, these fragrances deserve recognition as they have captured the attention of many: the creativity that produced the fragrance and likewise, the marketing virtuoso behind each campaign.

D&G Fragrance Anthology

How can you not forget the gorgeous men and women in their nakedness wearing nothing but D&G?  The D&G Fragrance Anthology ranges from sheer lightness to juicy gourmand, from feminine to masculine to shared – take your pick!

Tom Ford Grey Vetiver

A masterful take on vetiver married with salty notes, citrus essence, sunny and woody accords. Tom Ford Grey Vetiver is unabashedly masculine. The combination of amber-y woods and the cigar smoke-like aroma is addictive. Comparable to Guerlain’s Vetiver but Tom Ford is sharper and less herbal.

Calvin Klein CK Free

Airy, light, young and free: these are Calvin Klein’s inimitable trademark. CK Free opens up with crisp notes of berries, jackfruit and star anise followed by a concoction of tobacco, suede, coffee and buchu in the middle. The base caps it off with a union of oak, patchouli, cedar and ironwood. This fragrance is pleasant  with a comfortable, powdery trail.


Diesel Only The Brave

The fist-shaped, smokey-grey colored  flacon represents rugged masculinity. The playful blend of oriental and woody accords embellished with lemony aromas and sensual amber permeate a warm and versatile scent. It’s light, semi-tarty and a fabulous summer scent.

Shiseido Zen for Men

Spice, woods plus a concoction of  exotic fruits represent energy and the colors of life. The plush essences of sparkling fruits and spicy accords explode into a delightful mix of minimalistic aroma that soothes. Velvety in the beginning then tapers off into a nice blend of floral and leathery notes.

Check out the 2010 FiFi blog for more details.

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Calvin Klein ck free

September 29, 2009

This year, Calvin Klein takes another masculine fragrance to the shelves with ck free. Perfumer Givaudan is the nose behind this fragrance and the notes are absinthe, jackfruit, star annis, juniper berries, suede, coffee, tobacco leaf, buchu, oak, patchouli, cedar and ironwood. Don’t be surprised if you tell yourself that the scent reminds you of something. It does, actually.  This is a crisp aromatic fragrance similar to other CK perfumes launched in the past. You’ll get that fresh, green, woody notes from the opening to the dry down.

ck free

Nothing is really new with this fragrance. Suffice to say, it’s a rehash of previous CK masculine colognes.

If you’re a Calvin Klein fan, you may want to road test this supposed new scent for old time’s sake.