Giorgio Armani Acqua di Gioia: Modern-day Acqua di Gio?

March 27, 2010

How can you not forget the mid-90s?

It was a flagship year for most fragrances. It was the era when marketing campaigns define a perfume’s success. It was also the year when fragrances were flankerized – the most flankered fragrance is Calvin Klein’s CK One and other fragrances in their portfolio. However, not all brands jumped in the flanker bandwagon. Or maybe they’ve deferred the launch to a much later year.

One interesting fragrance is Giorgio Armani Acqua di Gio. To cut the story short, this floral-fruity pseudo-aquatic scent hit the perfumery by storm. It’s described as a fragrance reminiscent of the lazy afternoons spent in the Mediterranean. The combination of fruits, flowers and woods was well-executed.

Acqua di Gio comes in a his and her fragrance but it was never reinvented since its release. It was only this year that Giorgio Armani resurrected the scent and it’s not even called a summer or spring version. It’s a different take on the original altogether. Acqua di Gioia, a new fragrance for women, will grace the perfumery this June.

The composition mimics the original with the inclusion of mint leaves and brown sugar accords. According to wwd.com, “it’s an addictive aquatic wood, touched by the caress of sunny flower petals.” Other notes in this fragrance are: limone primo fiore, aquatic green accord, pink pepper, jasmine sambac, peony, cedar and labdanum.

Giorgio Armani Acqua di Gioia will be available in 30ml, 50ml and 100ml eau de toilette.

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